Shedroff, Nathan

Nathan Shedroff is the program chair of California College of the Arts' groundbreaking MBA in Design Strategy. He is one of the pioneers of experience design, an approach to design that encompasses multiple senses and explores the common characteristics in all media that make experiences successful. Nathan speaks and teaches internationally and has written extensively on design and business issues, including his 2001 book "Experience Desi""gn," He maintains a website with resources on experience design at www.nathan.com/ed. He's a serial entrepreneur; he works in several media; and he consults...