Dr Dheeraj Sharma is a faculty in Indian Institute of Management, Ahmedabad, India. He earned his doctoral degree with major in marketing, and double minor in psychology and quantitative analysis from Louisiana Tech University, USA. He has taught and presented research at numerous education institutions in North America, Europe, and Asia.Dr Sharma has been the recipient of many academic and professional awards. He is an American Marketing Association Doctoral Consortium Fellow and National Conference of Sales Management Doctoral Fellow. He was nominated for Clifford J. Robson Excellence in Tea...