Schultz, Brad

BRAD SCHULTZ is an associate professor in the School of Journalism and New Media at the University of Mississippi. He has written four previous books on sports media relations, sports broadcasting, and sports reporting, and coauthored the third edition of "Media Relations in Sport". The creator and former editor of the "Journal of Sports Media", Schultz spent fifteen years in local sports news and television before turning to academia. He lives in Oxford, Mississippi.