Leigh Ann Schmidt has led some of the IT industry's most impactful public relations programs, media campaigns, and marketing initiatives since the mid-nineties. Throughout her 20-year career, including her central role in IBM's historic transformation, Leigh Ann has remained focused on what really counts...results. As president of Incisive Communications Consulting & Training, Leigh Ann helps organizations from 50-30,000 employees drive impactful media results with a keen eye on the bottom line. For more information, visit www.incisivecommunication.com