Cyndy Scheibe is the Executive Director and Founder of Project Look Sharp, one of the leading media literacy organizations serving K-12 and college educators in the U.S. and a pioneer of curriculum-driven media literacy education. She is also an associate professor in developmental psychology at Ithaca College where she has taught courses in developmental psychology, media research, and media literacy for more than 25 years, and serves as the Director of the Center for Research on the Effects of Television Lab and Archive. A dynamic speaker and workshop leader, she was a founding board member