DAN SCHAWBEL is the founder of Millennial Branding, a Gen Y research and consulting firm. He is also the author of "Me 2.0: ""4 Steps to Building Your Future" and a "Forbes" and "Time" columnist. He has been recognized as a personal branding guru by "The New York Times" and named to both "Inc". and "Forbes" magazines 30 Under 30 Lists. He lives in Boston, MA.