Ali Pervez is one of America's leading marketing educators, with over twenty-five years of hands-on, practical global marketing experience. He is the bestselling marketing author of Get Your Black Belt in Marketing (www.blackbeltinmarketing.com). He holds undergraduate and postgraduate degrees in science, and he was awarded an MBA with a distinction project in marketing from Manchester Business School in the UK. He was also awarded two Vice President awards for Outstanding Contribution in Marketing within his first year at Abbott Laboratories. He is a Fellow of the Royal Society of Chemistry,