Rutherford, David

David Rutherford is a consultant, specializing in marketing, advertising, and business writing. He is also the long-standing editor for the CASSIES, the annual awards show for advertising that proves business-building effectiveness via a rigorous written case. Rutherford also wrote the ICA guide to Client-Agency Evaluation, and is editor and contributing author for the ICA book "Excellence in Brand Communication."

Jonathan Knowles runs two brand consulting firms--Structured Intuition (based in Toronto) and Type 2 Consulting (based in New York). He is co-author of the ICA report "Measuring