Jim Rutberg is the editorial director and a Pro Coach for Carmichael Training Systems, and co-author, with Chris Carmichael, of "The Ultimate Ride, Chris Carmichael s Food for Fitness, Chris Carmichael s Fitness Cookbook, The Carmichael Training Systems Cyclist s Training Diary, 5 Essentials for a Winning Life, The Time-Crunched Cyclist" and innumerable web and magazine articles. His work has appeared in "Bicycling, Outside, Men s Health, Men s Journal, VeloNews, Inside Triathlon", and more.