Andy Ruddock researches, writes and teaches about media audiences, youth and the politics of popular culture. He is the author of three books: Understanding Audiences, Investigating Audiences and Youth and Media; all 3 titles are with SAGE Publications. He has been published in several media studies anthologies and scholarly journals, on topics including media violence, political celebrity, school shootings, reality television, alcohol marketing and health campaigning, media sport, mass communication theory and media research methods. Works in progress include pieces on subculture and pornogra...