Alan J. Rowe is an Emeritus Professor of Management and Organization, USC Marshall School ofBusiness. He has authored or co-authored 11 books, including "Intelligent Information Systems," "Managing with Style: A Guide to Understanding, Assessing, and Improving Decision Making," and"Strategic Management: A Methodological Approach, Fourth Edition" (Addison Wesley). He was also amember of the corporate staff at General Electric and Hughes Aircraft company.