Rovell, Darren

Darren Rovell has been reporting on sports business since 1998, and is currently ESPN.com's sports business reporter. He appears on SportsCenter, ESPN Radio, ESPN.com and with ABC News. Prior to rejoining ESPN in 2012 Rovell was an analyst at CNBC, where he also anchored five primetime documentaries: Swoosh! Inside Nike, Inside Track: Refueling the Business of NASCAR, As Seen on TV, Business Model: Inside the Sports Illustrated Swimsuit Issue, and Behind The Counter: The Untold Story of Franchising. Rovell is well known on the social networking site Twitter and can be followed @darrenrovell.