SHAWN W. ROSENBERG is Professor and Director of the Graduate Program in Political Psychology at the University of California, Irvine, USA. His work focuses on political cognition, communication and democratic citizenship. A recipient of the ISPP Erikson Award for Early Career Achievement, Rosenberg has also written three prize winning books: "Political Reasoning and Cognition" (with D. Ward and S. Chilton), "Reason, Ideology and Politics" and "The Not So Common Sense,"