Steven Rogers is a professor at Northwestern University's Kellogg School of Management and associate director of the school's entrepreneurship program. A former Ernst and Young Entrepreneur of the Year, Rogers has been recognized by "BusinessWeek "as one of the New Stars of Finance as well as a Top 10 graduate school entrepreneurship professor. In addition, he was selected by "Fortune "as one of the "Top 10 Minds in Small Business." Rogers is a popular teacher at seminars and workshops throughout the country and is frequently quoted in the" Wall Street Journal", the" New York Times", "Fortune"...