Joe Ricken is not fabulously wealthy. He is not the son of a senator. He has never worked in politics in any fashion. He has never been a member of a country club or yacht club. To be sure, he is not a redneck, hillbilly, or backwoods dweller either. Thus, he does not fit the mold of the liberal media's characteristic designation of who a political conservative is. His conservative politics was not instilled from birth, inherited or hatched from thin air. One day he simply started paying attention. When he did, he immediately gravitated to the logical conclusions of the conservative ideology.