Ricci, Laura

Laura Ricci became a consultant after working many years inside professional technical firms, turning around marketing performance and winning new work. By training support and technical staff, she raised hit rates from near 40 percent to over 70 percent. Contract sizes ballooned as the sophistication of marketing rose, and new approaches to proposal development were tested and researched to be sure what worked could be repeated. She is most proud of creating a string of proposal professionals who make things happen in their firms, support good people doing great things, and routinely raise hi...