Raphel, Murray

Murray Raphel is one of the world's leading speakers and consultants on direct marketing, advertising, and promotion, with an emphasis on taking care of the customer. He has authored and co-authored eleven books on marketing, including the very popular Up the Loyalty Ladder and Tough Selling for Tough Times. Raphel's career as a retailer spanned forty years, building a small clothing shop into a multi-million-dollar retail complex. His success in retail led to a second career speaking and consulting to retailers around the world.