Sujata Ramnarayan, Ph.D., a former Gartner Group Senior Analyst and a former Assistant Professor of Marketing, currently provides Research, Advisory, Speaking, and Training Services through her company SMStrat, conducting research at the cusp of marketing, technology, and customer behavior. Her most recent articles have been published by MarketingProfs.com and the Marketing Management Magazine. Ms. Ramnarayan holds a BS. In Math, an M.B.A, and a Ph.D in Marketing. You may reach her @mktgnugget.