Bjorn Bloching, Senior Partner at Roland Berger Strategy Consultants, is an experienced marketing expert and heads the consultancy's International Marketing & Sales Competence Center. Lars Luck is Partner at Roland Berger Strategy Consultants and head of the 'Sales and Targeted Marketing' Practice Group.Thomas Ramge is author of a number of books, including Die Flicks (The Family Flick), for which he was awarded the prestigious Wirtschaftsbuchpreis (Business Book Prize) by the Financial Times Germany.