Matthew W. Ragas, founding editor for RagingBull.com and author of Lessons from the E-Front, is president of Matthew Ragas & Associates, a business development firm. He lives in Hamonte Springs, Florida, and can be contacted at Matt@PowerofCultBranding.com. Bolivar J. Bueno is an independent marketing consultant and cult branding expert. He is a lifelong student of marketing and the study of the powerful relationships between brands and customer loyalty. Bueno lives in Orlando, Florida, and can be contacted at bjb@powerofcultbranding.com.