Yvette Primrose has a bachelor degree in philosophy and psychology and is a doctor of psychology. She worked as a practitioner and university lecturer, directing a training training programme for psychologists, until 2012. Since then she has been a director of a bushcraft and survival skills company, developing her interests in the practical and therapeutic aspects of contact with the natural world. She is married, has a nine-year old daughter, and lives in rural Shropshire.