Geoff Pridham has been seeking the answers to leading the best possible life ever since he first asked the question in 1976: "Why do we believe the things that we do?" Since then he has made it his mission to find out what really matters and how we can live good and great lives. He has left no stone unturned in his quest for this knowledge-studying philosophy, psychology, biology, religion, art, history, science, lateral thinking and any other field that could help us find the truth about life. Geoff lives happily in Sydney, Australia with his lovely wife.