Bill Price is President of Driva Solutions, a boutique customer experience consultancy whose clients include Apple, Dell, Hyatt, Microsoft, and TiVo. Prior to founding Driva, Bill was Amazon.com's first Vice President of Global Customer Service. During his tenure, Amazon reduced customer contacts-per-order by 70% and scored the second highest customer satisfaction rating in history. Before Amazon, Bill was consultant at McKinsey & Company and was a senior manager at MCI. He is a frequent keynote speaker and is author of more than 20 articles and white papers. In 2004, Bill was named one of 10