JOHN GERMOV is Professor of Sociology and Pro Vice-Chancellor of the Faculty of Education and Arts at the University of Newcastle. He is the President of the Australasian Council of Deans of Arts, Social Sciences and Humanities (DASSH), the peak national body on research and teaching in humanities and social sciences. He is the author and editor of 19 books including "Second Opinion: An Introduction to Health Sociology", "A Sociology of Food and Nutrition: The Social Appetite" (with Lauren Williams), and "Histories of Australian Sociology" (with Tara McGee).