Jack Phillips, PhD, (Birmingham, AL) is the founder of the ROI Institute and author or editor of more than 60 books. He conducts workshops, provides consulting services, and speaks at conferences globally. Patricia Pulliam Phillps, PhD, (Birmingham, AL) is president and CEO of the ROI Institute, Inc. She has authored or edited more than 30 books on measurement and evaluation. She regularly conducts workshops and provides consulting services worldwide.