Michael Pertschuk has had a long and distinguished career in public health advocacy: as consumer counsel and ultimately chief counsel to the U. S. Senate Committee on Commerce, from 1965 to 1976; as chairman of the Federal Trade Commission, from 1977 to 1984; and as co-founder and co-director of the Advocacy Institute. His previous books include Revolt against Regulation, Giant Killers, and, with Wendy Schaetzel, The People Rising.