Lars Perner is an Assistant Professor of Clinical Marketing at the Marshall School of Business at the University of Southern California. He holds a B.A. in political science and psychology and an M.B.A. from California Polytechnic State University, San Luis Obispo, and a Ph.D. in marketing from the University of Southern California. Dr. Perner's research interests focus on consumer behavior, non-profit marketing, international marketing, win-win deals, and autism subtypes.