JOHN WARD is Professor of Strategic Information Systems and Director of the Information Systems Research Centre at Cranfield University, School of Management. Before joining Cranfield in 1984, he worked in industry for 15 years and he currently acts as a consultant to a number of major organisations. He has served two terms as President of the UK Academy for Information Systems and been a member of its board since its establishment in 1994. DR JOE PEPPARD is Senior Research Fellow at Cranfield School of Management where he researches and teaches in the area of information systems and tech...