Dr. Richard J Pech is an Associate Professor of Management and Entrepreneurship at La Trobe University's Business School in Melbourne, Australia. He lectures and consults in Strategy, Entrepreneurship, and Business Innovation. Dr. Mike Turner is a Director of OBC Australia., a business consultancy specialising in management and marketing strategies in education markets. He is also a lecturer in Marketing and Entrepreneurship at La Trobe University's Business School in Melbourne, Australia and has lectured in Vietnam, Mongolia, Hong Kong and China. His research area of interest is on the topic