Oscar Pastor is Professor for object-oriented development methods at the Valencia University of Technology, Spain. He has taught software engineering for more than 10 years, his research during that time focusing on object-oriented conceptual modeling, requirements engineering, Web development, and model-based software production. He has headed prestigious scientific events like the World-Wide Web Conference in 2007 (Web Engineering Track) and the International Conference on Conceptual Modeling in 2005. In addition, he is the brain behind the OlivaNova Model Execution, an advanced MDA-based se...