Alessandro Paolinelli began his career in national radio (GBR Antenna Italia) in the early 1980s before getting his Master's degree in Electronic Engineering, then moved on to television in the 1990s as an executive producer for TVR Autovox. In the 2000s he planned the multi-regional broadcast network of Teleitalia 41 and created XX Secolo channel. In 2013 he was the executive producer of Lift Me Up music video with Lena Katina.