Otaduy, Javier

Javier Otaduy is a Psychologist and Branding/ Marketing Expert. After working 20 years in diverse positions of Global Agencies related to Consumer Behavior, Marketing & Advertising Strategic Planning he has been an Independent Branding & Communications Consultant for 6 years and an author. He was co-author of the Trend's Book "# efecto mezcal," and author of "Genoma de Marca" ("The Brand Genome") that talks about how to build a brand's DNA & Essence. He is also a Speaker in diverse congresses & forums. His hobbies are reading literature, listening music (mainly jazz & rock), jogging and cookin...