David Oswell is Director of Research in the internally renowned Department of Sociology, Goldsmiths, University of London. He is the author of Pleasure Principles: Explorations in Politics, Sexuality and Ethics (Lawrence & Wishart, 1993), Television, Childhood and the Home: A History of the Making of the Child Television Audience in Britain (Oxford University Press, 2002), Culture and Society: An Introduction to Cultural Studies (SAGE, 2006), The Sociology of Childhood (Cambridge University Press, forthcoming) and various articles in academic journals and edited collections. His current resear...