Nichols, David

David Nichols is a marketing coach who ""makes us feel like we can achieve everything we want"" according to one of his global brand director clients. He teamed up with David Taylor in 2006 to become a Managing Partner of the brandgym, a consultancy that coaches teams to create a clear brand vision and the action plan to turn this into growth. He has led brand vision and innovation projects for many global companies and brands including Castrol, Vodafone, Unilever and Cadburys.
David is the author of ""Brands & Gaming: The computer gaming phenomenon and its impact on brands and business""