Mark Neuzil is a professor in the department of communication and journalism at the University of St. Thomas and the coauthor of "Mass Media and Environmental Conflict," "A Spiritual Field Guide," "Views on the Mississippi," and "Writing Across the" "Media," He lives in St. Paul, Minnesota. Russell E. Train is the chairman emeritus of World Wildlife Fund, the former administrator of the U.S. Environmental Protection Agency, and the author of "Politics, Pollution, and Pandas," He lives in Washington, D.C.