DALE NEEF is a management consultant and founder and principal of DNA Consulting, where he helps executives to develop and operationalize their e-business and e-procurement strategies. A veteran of many enterprise-wide procurement, ERP, and change management projects, he has worked for IBM and CSC, and was a fellow at Ernst & Young's Center for Business Innovation. He earned his doctorate from Cambridge University, was a research fellow at Harvard, and apart from frequent contributions to journals, has written or edited numerous books on business and the economy, including "The Knowledge