Matthew B. Myers is Director of Global Business Initiatives and Associate Professor of Marketing at The University of Tennessee. Dr. Myers' primary areas of research are in international pricing, international supply chain operations, and comparative marketing systems. Prior to joining The University of Tennessee, Matt worked as a financial advisor with Merrill, Lynch, Pierce, Fenner and Smith, and was a financial analyst with IBM-Argentina. Professor Myers research has been published in a number of academic outlets including the Journal of Retailing, Journal of International Business Studies,...