Mark Blair is the Managing Director of Ogilvy and Mather in Japan. He came to Asia in 1996. As Director of Strategy of the Ogilvy Group in Asia-Pacific, he has been a key player in the development of the theory of 360 Degree brand thinking, bringing coherence and consistency to the application of the new mantra across Ogilvy's many different specialist disciplines.
Richard Armstrong is a Regional Planning Director (Asia Pacific). Richard has been in Asia for five years, and with Ogilvy for three of those. His role has taken him all over the region, developing brand and marketing strategies...