Mullin, Roddy

Roddy Mullin is both a Chartered Engineer and a Chartered Marketer. He has been a consultant for sales and marketing for the past two decades, and his business aim is to "make people make money." He is a Vice President of the Central London branch of the CIM, a Court Assistant of the Worshipful Company of Marketors, and an examiner for the Institute of Sales Promotion diploma. He is a member of the task force for marketing in the UK. He has written or co-authored several books for Kogan Page, including Sales Promotion, The Handbook of Field Marketing, Direct Marketing and Value for Money Marke...