Kelly Mooney has been a consumer-centric marketing innovator for 20 years, and is the President of Resource Interactive. She co-authored "The Ten "Demandments: Rules to Live by in the Age of t"""he Demanding Co""nsumer," one of the first marketing books to showcase the consumer's perspective. A popular blogger, frequent keynote speaker and expert commentator, her perspectives have been covered by media outlets including "Th""e Wall Street" "Journa""l," "Business Wee""k,"" Fortune, Inc,," "Fast Compan""y," "USA Toda""y," "Time Digita""l," "Peopl""e," CNN, CNBC, CNET, CBS's "The Early Show," "Ni...