Rick Montana served as Director, Marketing Plans Division, Navy Recruiting Command until he retired from government service in 2013. He supervised the planning and execution of the Navy's National Advertising Program. He was in charge of production of several national Navy TV commercials including: 100%; The Creed; The Shield; Flags; and Mi Navy. He supervised production of over 30 other Navy recruiting videos, many of which can be seen on Navy.com. He also served as a civilian employee of the U.S. Army and the U.S. Air Force. While working for the Army, he was Morale, Recreation, and Welfare