Mitchell, Alan

Alan Mitchell is a leading marketing journalist with a track record of challenging writing in a wide range of publications, including the 'seminal' book "Right Side Up: Building Brands in the Age of the Organized Consumer" (HarperCollinsBusiness, 2001).

Andreas W. Bauer is Head of Roland Berger Strategy Consultants' global Consumer Goods and Retail Competence Center. He is a renowned speaker on consumer strategies at industry conferences and author of several books including Success 2000 Plus.

Dr. Gerhard Hausruckinger is a partner at Roland Berger Strategy Consultants specializing in