STEVEN L. MINTZ is the New York Bureau Chief at CFO Magazine, a publication of The Economist Group dedicated to the latest financial thinking and how it is being implemented in today's world. He is also author of Five Eminent Contrarians. DANA DAKIN and THOMAS WILLISON are founders of Dakin & Willison, a marketing and communications consulting firm for the financial services industry and a co-producing partner with WNET for the PBS series.