Jerry Minchey is the author of several books. He has a bachelor's degree in electrical engineering, an MBA from USC, and an OPM degree from Harvard Business School. He worked for NASA on the Apollo moon mission and worked for many years as a computer design engineer. He has owned several engineering and marketing businesses. Now semi-retired, he is the founder and editor of two Internet subscription websites: MarketingYourRestaurant.com and SearchEngineU.com. As an engineer and a business major, he looks at problems from both a logical standpoint as well as an economic and financial standpoint...