Iveta Merlinova Within over twenty-five years of professional experience in Marketing and Innovation Consulting, she has been working with companies and groups such as CNH, TNT, SKY, FIAT, ESTEE' LAUDER, ZAMBON, PELLEGRINI, MIROGLIO, UNILEVER, BTICINO, ACER, and many others. At the same time, she has been collaborating, as a visiting professor, lecturer, and coauthor of academic texts, with several universities and business schools, including Politecnico di Milano, MIP, PoliDesign, SUPSI, Czech Technical University of Prague (Czech Republic), Slovak University of Technology in Bratislava (Slov...