Dr. Emilia Mendes has worked in software development and management for 10 years, before obtaining her PhD and becoming a full-time academic in Computer Science at the University of Auckland, NZ. She is the principal investigator in the Tukutuku Research project, which aims to collect data about Web projects and use it to develop Web cost estimation models and to benchmark productivity across and within Web Companies. She is the director of the WETA (Web Engineering, Technology and Applications) research group. She has presented numerous lectures, conference presentations and workshops on Web