McKeown, Max

Max Mckeown is an author, consultant and popular speaker in the strategy field. He shares cutting edge research with clients in the real world of major corporations. Max has a PhD and MBA with a speciality in strategy and strategic change. His clients sit across multiple sectors including: Microsoft, Virgin, Sun International, 2012 Olympics, Toyota and TopShop. He is the author of several books including "E-Customer", "Why They Don't Buy", "Unshrink" and "The Truth about Innovation".
www.maxmckeown.com