Joe McPherson is the founding editor of ZenKimchi.com, the longest running Korean food blog. He has written for The Wall Street Journal, Roads & Kingdoms, Plate Magazine, 10 Magazine, The Korea Herald, SEOUL Magazine, Newsweek Korea, JoongAng Daily and others. He has also consulted for CNN's Parts Unknown with Anthony Bourdain, National Geographic, The Travel Channel's Bizarre Foods with Andrew Zimmern, and the PBS documentary The Kimchi Chronicles. He has been an expert source for The New York Times, CNN, The Washington Post, The Wall Street Journal, Lonely Planet, and The Los Angeles Times.