A well-known and respected fundraising consultant and copy writer, Jeff McLinden served for 20 years as vice president of the McConkey-Johnston International consulting firm. He now runs his own marketing and consulting firm, Wordsmith Marketing, LLC. Jeff has worked in the areas of resource development and marketing for nonprofit institutions since 1979. In 1988, Jeff was awarded recognition for exemplary service as a Development Professional by the Development Association for Christian Institutions (DACI). He specializes in marketing and development communications strategies, such as organiz...