Seamus McKenna's background is in Civil Engineering. He also holds a qualification in Computer Science and a Masters' degree in Business Administration (MBA) from Trinity College, Dublin (TCD). He has been trading electronically since 1996. He has practiced data mining and business analysis as a full-time career with a number of very large global corporations. Such companies have gathered great bodies of information in their databases over time and are anxious to leverage it by analysing it and putting the results to commercial use. The techniques for unlocking the secrets of large quantities